It’s finally here – The Global Outdoor Adventure Store!
Word of the launch of the Global Outdoor Adventure Store is big news for the outdoor women community.
“More stuff than any physical store can hold”
After months of investigating a number of different options to provide women with the best possible access to outdoor gear and supplies, a brand new shopping portal has now been unveiled!
The Global Outdoor Adventure Store was created in conjunction with the world’s largest internet-based retailer, Amazon.
Amazon was able to deliver a number of key elements considered vital to the creation of the store. Most notably the shopping portal offers the following:
First and foremost, this online shopping portal is a Camping for Women store. That means it has been set up to present items that will be of interest to outdoor women. It is not focused on items that fall outside that criteria.
The aim of the store is to provide great options of interest to the Camping for Women audience. Therefore visitors simply won’t find non-relevant merchandise unless they use Amazon’s search bar to explore elsewhere.
The emphasis with the online portal has been placed on providing the full shopping experience. This includes having detailed information on products and providing a simple process to deliver value for visitors and subscribers.
There is a massive choice when it comes to products, brands, quality and pricing options.
Choices literally number in the hundreds across a number of categories, making the store’s range extremely impressive. Great for shoppers keen to expand their outdoor equipment, wardrobe, gear, appliances etc. A very practical and useful resource to enhance their experiences in the great outdoors.
When it comes to outdoor-related items: you name it, it’s there!
The sheer volume of sales made by Amazon globally makes them the undisputed market leader. This means that their purchasing power and competitive ability is simply second to none.
According to the New York Times, in 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization (August 16, 2015).
Hence, this competitive value just flows through to their product range and onto customers. The special offers and pricing advantages is something that women campers are well placed to benefit from. Camping for Women also intends to notify its subscribers of particular specials and value offers from time to time.
To make it easier to identify choices for what shoppers are looking for, merchandise has been organised into categories. These categories match Amazon’s global categorization system – making it simple to find items across such a large range.
The categories included with outdoor-specific products with the launch of the Global Outdoor Adventure Store are:
Camera & Photo
Cell Phones & Accessories
Clothing & Accessories
Grocery & Gourmet Food
Handbags & Shoes
Health & Personal Care
Kitchen & Homewares
Sports & Outdoors
Tools & Hardware
Additional categories of books, magazine subscriptions and the kindle store will be featured within the site’s publications section.
Each product featured within the Global Outdoor Adventure Store has more detail that can be seen by clicking on the product image and name.
Information provided on products is comprehensive including technical specifications and independent product reviews. So visitors can read what previous purchasers have to say on the product.
All customers that purchase products are also able to leave their own reviews and opinions on the site.
All payments made for purchases through the store are done directly through Amazon. Needless to say that Amazon’s security and process for transacting purchases globally are extremely safe and reliable.
To protect shoppers, Amazon uses Transport Security Layer (TLS)/Secure Socket Layer (SSL) with 128 bit encryption. This is the industry standard in secure server protection. In relation to purchases, Camping for Women does not hold or retain any credit card or other financial information. This is completely handled by Amazon.
Amazon operates numerous warehouse and fulfillment centers worldwide, often near airports, employing hundreds of people. Here they unpack, inspect incoming goods, store, pick and ship products all over the globe.
Their capability when it comes to product ordering, storage and distribution system on such a massive scale is impressive. It’s all done on a timely basis to ensure prompt dispatch and delivery of orders.
The layout and usability of the store has been kept really easy to navigate. This allows shoppers to casually browse multiple products, comparing quality and pricing. Shoppers also have easy access to further product detail and past customer feedback on all items on offer.
Store visitors can easily switch between different categories depending on the type of products that interest them. The shopping cart and check-out process is likewise straight-forward while offering the levels of security that online shoppers demand.
Amazon also supports a user-friendly web portal for multiple platforms and hardware used by shoppers, including mobile devices.
As stated on Amazon’s website: Amazon’s A-to-Z Guarantee lets you buy with confidence and peace of mind.
When you pay with Amazon, shoppers take the protection of Amazon with them.
Amazon doesn’t share credit card information, and shoppers are covered by the same buyer protection plan available on Amazon.com.
Aside from their online help provided via the Amazon website, the store visitors and customers also have access to one-on-one support via the Amazon Live Chat service.
This service is available for any inquiries relating to products or their delivery. It provides peace of mind that professional assistance is always on hand should it ever be needed.
Trust, reliability, brand reputation
Another consideration for the Global Outdoor Adventure Store was to work alongside an established and respected leader in the market.
Given the track-record, size, resources, systems and overall customer satisfaction levels achieved, Amazon emerged as the choice. Camping for Women could confidently work with Amazon and know that women subscribers and visitors worldwide would approve.
Founder of Camping for Women Nicole Anderson said she was delighted with the result. “There were so many aspects to consider in selecting and then tailoring the best shopping option for visitors and subscribers.
In the end, Amazon was chosen because of their ability to deliver against all the criteria. Criteria that was important in catering to the needs and wants of our global outdoor audience” Nicole said.
The Global Outdoor Adventure Store is the latest initiative of Camping for Women. The store compliments its own products including its free articles, specialist publications, free subscription and resources. All of which are created by women for women.
Click here to visit the Global Outdoor Adventure Store or simply click on the ‘Shopping’ tab of the Camping for Women website.